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As with regular Google results for online businesses, Google takes many equations into account to decide which listing is shown first. The most important thing to keep in mind is that Google’s entire algorithm is designed to display listings that are most relevant to the person searching. The trick is to enhance your online presence by demonstrating that your business is popular and active, without doing things that will give Google the impression that you are trying to falsely manipulate the rankings.
Google not only looks at your website, but they also measure the number and quality of reviews, how many external websites link to you, and of course the structure and unique content on your website.
The first thing we suggest is to increase the number of reviews on your page. The best way to get more reviews is to email clients you know are satisfied and request that they write a review. You should include a direct link to the page where they can write a review.
The next thing we suggest is to add photos and videos to your Google Local profile. This can be done by logging into your Google Local profile as an administrator.
The last item is the website itself.
Here are some items which you should consider.
- Branding: Does your current website have a unique identity? Is there is a logo, and do you have unique images?
- Contact Information: Your phone number and address should ideally be in the header or sidebar and visible on every page.
- Mobile: Is your website mobile-responsive, allowing mobile visitors a frustration-free experience?
- Structure: Google indexes sites with shorter pages much more quickly than sites with pages containing extreme amounts of content.
Our development team regularly builds websites that rank high on Google. We build utilizing best practices which helps practices grow.
Many new users of Google+ Local pages have been frustrated that there was no way to view their page before their pin verification. Now that has changed. Google’s Jade Wang posted this on the Google Business Help forum:
If you’re creating a listing in the new Places for Business dashboard, now, you won’t have to wait to complete PIN verification before you can see the +page, for most businesses. Just follow the link from your dashboard to see the new page. You will be able to use Google+ social features on this unverified page, but please note — you still need to complete PIN verification before the page will start showing up in Google Maps and across other Google properties.
If you’ve got an unverified local Google+ page (made using Google+ in the local business/place category), then we still encourage you to PIN verify this page so that it can start appearing in Google Maps and across other Google properties.
If you’re creating a local Google+ page (using Google+ selecting the local business/place category) for a business that we think is already in Google Maps, then you may need to go through both PIN verification and our admin request flow before you can manage the page.